Wednesday, June 16, 2010

CANTINA



Star Wars and Adidas continue their recent collaboration with an incredible piece of viral marketing which uses original footage from a very popular Star Wars episode and incorporates new footage of Daft Punk, Snoop Dogg, Ian Brown, Franz Beckenbauer, and David Beckham amongst others. This is the such a great commercial and very, very entertaining. It is not too heavy on the advertising, although the clothes look great and are definitely a big part of tying this together. The merge of the new 'characters' is flawless and they did a magnificent job at integrating all the new parts perfectly. Definitely enjoyable and delightfully humorous.

xx
Amely

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